The Nupo history
The history of Nupo and our products dates back to 1981.
The name “Nupo” is a combination of the words; Nutritional Power.
Nupo was developed in Denmark at Hvidovre Hospital by leading obesity scientist Dr. Flemming Quaade with the purpose of offering a diet that provided the body all the nutrients it needs, but with a minimum number of calories.
The Company is located in Copenhagen, and works with development, production, marketing and sales for both the Danish and international markets.
Key Moments in Nupo's History
2022
Start up in Romania
2021
Nupo celebrates its 40th Anniversary.
2019
Nupo launches new website.
2019
Start up in Malta
2018
Startup in Hungary & Holland
2018
Relaunch of the Nupo Diet with new design
2018
Launch of SLIM BOOST
- Nupo introduces three brand new, revolutionary slimming supplements; Fill My Tummy, Burn My Fat & Block My Carbs.
2016
The first Nupo products can now be purchased in China
2016
Nupo is acquired by IBL Holding
2010
The first export adventure
Nupo starts exporting to Slovenia, Croatia, Ireland, and Slovakia.
2010
New shakes
A new Diet Shake: Mango Vanilla, is launched along with two new Meal Shakes: Blueberry Pomegranate and Vanilla Banana.
2009
New Snack bar.
The Snack Bar category is launched with the Blueberry Snack Bar and Cranberry Snack Bar – a new line of products consisting of meal replacements.
2008
Redesign of Nupo
Nupo receives a redesign and is relaunched as a lifestyle brand. The assortment is expanded with two new Meal Shakes: Cocoa and Caffe Latte, a Meal Bar: Caramel, and two new Diet Soups: Spicy Thai Chicken and Vegetable.
2006
A new product category is introduced
Meal Bar and Meal Shakes are launched – A new line of products consisting of meal replacements.
2005
Nupo – A lifestyle brand
Nupo introduces a pioneering, new packaging design as well as an improvement in flavors with e.g. freeze-dried strawberry and real cocoa.
2003
Nupo launches online diet programs via nupo.dk
1998
Nupo introduces hot soups
Nupo expands the Diet category, and launches two new, hot soups: Diet Soup – Asparagus & Diet Soup – Mushrooms.
1996
Nupo is launched in Scandinavia and quickly becomes the leading product on the market.
1985
The demand is rising, and the distribution is heavily increased.
1985
Nupo is the most well-documented diet product on the market.
1984
Nupo is launched in Denmark.
1983
Nupo gets permission to combine nutrient powder with vitamins.
1981
The most well-documented diet are born. Numerous controlled clinical tests are conducted on the effect of the powder.